A license audit lands, security wants a list of everything past end-of-support, and someone asks when your top 10 products hit EOL. If the answer is "let me check on that," this guide is for you.

ITAM Lifecycle Management — Implementation Program for SAM Pro is a coverage-first, Crawl / Walk / Run playbook for standing up software lifecycle management in ServiceNow SAM Pro. Start wherever you are:

• Crawl — confirm normalization, scope the report to Licensable and Not Licensable, generate the Software Lifecycle Report, and measure install-weighted coverage so you know your real baseline.
• Walk — close gaps with Lifecycle Averages, GA date proxies, and cross-phase priority rules so records with EOS or EOES dates count as covered — not just EOL.
• Run — add Parent-Child Relationships, create custom records for contracts and policy, adopt the Guided Experience, and set a quarterly cadence.

The core principle: coverage is a measurable outcome, not a side effect. A lifecycle code (APX, END, EXC) counts as coverage just as much as a date and records with neither are the only true gaps worth chasing.

Includes success metrics with real targets and a SAM vs. HAM quick-reference table. Download the guide, run the Crawl stage this week, and walk into your next audit review with a defensible number.