Victor Paredes-Colonia is a seasoned Director of Outbound Product Management at ServiceNow, bringing over a decade of expertise in asset management, including software licensing compliance auditing, project management & advisory services. In his role, Victor leads strategic initiatives for ServiceNow’s Software Asset Management (SAM) and Cloud Cost Management (CCM) solutions, driving go-to-market and customer adoption operations. Victor thrives on engaging with customers, educating them about SAM/CCM product roadmaps, and empowering them to shape future developments.