"In this video of our EAM Basics series, we introduce ServiceNow Enterprise Asset Management (EAM): what it manages, how it differs from Hardware Asset Management (HAM) and Software Asset Management (SAM), and where it sits in the ServiceNow portfolio. This is the best starting point before diving into any other video in the series. Topics covered: What EAM manages and who uses it How EAM differs from HAM and SAM The 9 supported industry verticals The 4 core value pillars: Lifecycle, Preventive Maintenance, Compliance, and TCO EAM SKU structure, including EAM Pro and the Field Tech Add-On"