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How Bundesliga Solves 89% of Fan Issues on First Contact

ServiceNow · Sep 17, 2026 · video

617 matches a season. 1 billion fans in 200 nations. Thousands of support tickets every single week. Bundesliga handles all of it on one intelligent platform. Using ServiceNow Customer Service Management, routine questions get resolved instantly, high-priority issues reach the right person fast, and 89% of fan cases are solved on first contact. Watch how one of Europe's top leagues delivers elite service at scale. ⚽️⚡️

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https://www.youtube.com/watch?v=CGVS8w0zmMc