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ServiceNow Digital End-user Experience (DEX) - Driving Technology Adoption with Personas

ServiceNow Community · Jul 01, 2026 · video

Transform how your organization adopts new technology. This video shows how DEX enables targeted, persona-based engagement campaigns that accelerate adoption, reduce resistance to change, and optimize software spending through intelligent usage-based insights. What You'll Learn: ✓ Define employee personas based on actual usage patterns ✓ Measure technology adoption rates during deployment ✓ Target communications & nudges to specific employee groups ✓ Gather sentiment about new technology and changes ✓ Identify candidates for VDI/DaaS and device right-sizing ✓ Automate software license reclamation for unused applications Key Topics Covered: Persona definition | Usage measurement | License reclamation | Communications campaigns | Nudges & engagement | Sentiment gathering | Device right-sizing | Gamification | HR integration | Change management | Technology adoption ⏱️ Timestamps: 0:00 - Device & Application Health Metrics Overview 3:19 - DEX Insights by Persona 3:40 - DEX Score by User Attributes 4:00 - Configuration of User Attribute Scoring 4:55 - Advanced Persona Configuration 6:30 - License Reclamation & Cost Optimization 7:06 - Proactive Metric Rules & Monitoring 10:05 - Device & Application Usage Analysis 10:16 - Configuring DEX AI Agents Who Should Watch: → Change management and digital workplace professionals → Anyone involved in technology adoption or rollouts → IT leaders focused on user engagement → Organizations planning major tech deployments Business Impact: Increase technology adoption by 25-40% Recover 15-25% of unused software license costs Improve change management outcomes Reduce change-related support tickets by 20-30%

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https://www.youtube.com/watch?v=vpib1nIZubk