Enterprise AI adoption is stalling, not because organisations don't see the value, but because the path forward isn't clear. Too many vendor choices, a fast-changing technology landscape, and uncertainty around use cases are leaving Indian enterprises stuck. Pravin Srinivasan, AVP Sales at ServiceNow India, breaks down the three forces holding organisations back: an overwhelming number of ways to build and deploy AI agents, a technology landscape that keeps shifting before decisions get made, and deep uncertainty about which use cases to prioritise first. The result? Organisations that keep waiting for the perfect moment while the opportunity to start is already here. This clip is part of the ServiceNow CX Shift India series, drawing on research with 5,000 customers, 425 service reps, and 280 business leaders across India. Download the full CX Shift India 2026 report: https://www.servicenow.com/lpebk/cx-shift-india.html Explore ServiceNow Customer Experience solutions: https://www.servicenow.com/solutions/crm.html