ServiceNow Sales and Order Management covers many concepts and business processes such as CRM, CPQ, Order Management, Contract Management, Customer Lifecycle Management, and Partner Management. SOM can be viewed as a strategy for becoming "Easier to Do Business With." This could translate to:

• Express needs
• Discover
• Get quotes
• Understand pricing terms
• Get information on your products and services
• Place orders on any channel
• Track orders
• Get issues fixed
• Pay invoices