As organizations expand their use of the ServiceNow platform, one of the most significant challenges they face is managing demand. ServiceNow quickly becomes a highly visible enterprise platform, capable of delivering digital workflows across multiple business domains. With this visibility comes an influx of requests from across the organization—requests for new applications, integrations, automation capabilities, and enhancements.

Without a structured governance framework, these requests can quickly overwhelm platform teams, fragment architecture, and derail strategic objectives. Demand governance exists to prevent this outcome. It provides the processes, roles, and decision frameworks necessary to evaluate, prioritize, and sequence platform initiatives.