[Music] foreign [Music] readable URLs is a new feature in the Utah family release it allows administrators to configure the URL structure to improve search engine ranking consumers customers and citizens are able to view the URLs that's easy to understand and result in a higher click-through rate here you can see a portal page with knowledge articles and if I hover here you can see what the before URL looks like when the user clicks there's an immediate redirect to the human readable URL search engines use the parameters in human readable URLs to rank results and having readable URL text helps rank higher and search engines promote these results in the list that are user friendly and at a higher likelihood that consumers will click previously bookmark URLs are automatically redirected and continue to work with no updates this also includes links that are anywhere including inside knowledge articles the key here is to accurately describe using the keywords information that's on the page here you can see the smart cool refrigerator and the short description is here in the URL let's take a look at another knowledge article in this case it's in another language if I click on this I can see that it has been translated into another language previously and that is also reflected in the URL let's take a look at the administrative side when I go in in this case I want to look at my portal pages and then I'm going to pull up the pages for the knowledge View and here you can see the new field that we've added and if you remember in the URL we had a static variable for article and a dynamic variable for the short description what I'm going to do here now is just remove that static variable and just have the short description update this and when I click on the article you can now see that that it just contains the short description human readable URLs provide a higher search engine ranking for a better customer experience