In The Big Picture , we saw that every step of Sales CRM — quote, order, fulfilment and inventory — reads from one product catalog. This article opens that catalog up.

If you get one thing right in a Sales CRM or SOMT implementation, make it the PSR model (Product, Service, Resource). It decides what sellers can sell, what the configurator can configure, and whether an order decomposes cleanly into fulfilment work or falls out halfway.

New to the series? Start with Sales CRM Decoded: The Big Picture.