The largest human channel in most organisations is a form-first portal where nothing between typing and submitting tries to help. That moment — when the system knows exactly what the user wants and has not yet created anything — is the best-informed moment in the whole interaction, and almost nobody uses it. Here is what the data says about deflection per channel, why catalog cleanup is a prerequisite rather than housekeeping, and a demo-grade MVP that puts search and coaching inside the record producer itself.