[Music] hello my name is thomas davis and i'm a platform outbound product manager and today i want to answer the question how do i build the right team as it relates to performance analytics so the right team people who are they right so there's kind of like three categories that we've talked about and it is can and there are certain things that come with that are they capable of asking the tough questions and things that come with that and then do they understand the business so can so can they determine the goals do they know what the goals are do they know the business are they people that actually you know know that even the data uh that's behind the information and then and the business that that's there so big thing is can they provide certain things when they go into uh this team and are they capable of you know asking you know tough questions like what is this going to solve is this going to solve a problem is there a use case uh what actions can we take what we don't want is just doing potentially what you did before so if you're new to servicenow uh and performance analytics uh you know are you bringing stuff in how much of what you used to do are you still going to use and i think you know you need to be able to ask the question especially for a lot of the reporting that potentially that you had is what were we getting out of it what was what were we being able to accomplish with that information so you know as as something new this perhaps for you when you start using this it you need to be able to ask those tough questions and you need to be able to push back if you have to so again understand the business so what are the processes you know in place are we going to continue to use the same ones do we need to generate new ones um what's the purpose of those processes that you put in place and are they actually being used so you may have certain processes that are inside of your business but the question is have you been using those as it relates to reporting um and whatever you were using so as you come into performance analytics and servicenow make sure that you're doing those types of things so you know the big thing that you want to you want to be able to have is people that are empowered people that can push back and say no we don't necessarily need this anymore there's no value to that what what are we able to change in the business because of this particular reporting you know and and make sure that you know they understand how to use the tools and understand how the data is structured that's a huge thing knowing the data so i can tell you that you know being involved in the process early on so you can become familiar with the data as everything is being built out rather than it being an afterthought where you know things have been built out and now it's a hurry hurry hurry we need to get reporting out there or performance analytics out there make sure that you involve that process early on and again you need to make sure that you have people on your team that have that access that know that they can look at the data and see what's going on so with that there are you know a couple you know clearly defined roles that we believe equal success and functional roles are who is the person that's actually doing it and then potentially what type of roles will they need so for example executive sponsor or program owner they may just need pa viewer meaning they just need to see it whatever was created they're not necessarily doing any of the creating but they need to be able to actually see it when it's out there and it's done you know dashboard function manager this is someone who is going to basically say okay this is how we want this dashboard to work and basically has control over that entire thing and you know here's a couple roles that they're going to need um as well the con analytics content owner these are the people that are you know really know the data know the content know what they want and they again need to be able to have particular roles in order to do what they want then the developer this is the person that is probably doing all of the creation the ones that are creating all the the widgets and the dashboards and things of that nature that are out there there are definitely specific roles that they need to have as well and then there's application developers as well so maybe some of the data that you want to report on doesn't necessarily you know work out of the box as it relates to you know the reporting that you want to see or the performance analytics that you want to see and sometimes you may need you know administrative developers that maybe need to create a script or something like that or things when it comes to metrics and you know if you have database views that you need to create there's certain roles that are required to do those and admin are the people that you want to go to for that and then you have analytics administrators so this again is very similar to an analytics developer uh but they're going to you know make sure that the dashboard looks the way that it want that it needs to be based on all of the things that you figured out with the team like this is what we want all those things so here's the big thing to take away from this is that you need to know who is on your team you need to select good people that are on your team and you need to make sure that they know the content and the data that they're going to actually be reporting out on in performance analytics and i think something you know great to always remember is some they need to be able to be empowered to be able to push back uh no is not bad no is not a bad thing you know it gives you the ability to make sure that everything is clean as much as you possibly can and again you know the the phrase of garbage and garbage out you know do you want to bring things in you know having a team who can talk about things that were out there prior you know can talk through those particular things and say you know what we didn't there was not a whole lot of value there was nothing that changed the business with that particular report do we need you know do we continue to need it do we need it you know and and having the ability to have you know one or two people or however many you choose to say no uh is actually a really good thing so with that hopefully this helps you understand you know how do you build the right team as it relates to performance analytics inside of servicenow you