Conversation centered on "the What, the When, the Why, and the How" to lead data analytics team with Brian Hoffman, Director of Data Science, and Marina Schubow, Head of Marketing Analytics at ServiceNow.

To learn more about Data & Analytics team, visit us at: https://www.servicenow.com/analyticsatnow

To explore other ServiceNow podcasts: https://www.servicenow.com/podcast