**Dell Persona Management for ServiceNow** helps organizations simplify digital workplace operations by using ServiceNow to manage employee personas, including the devices, applications, and service experiences aligned to each role. It provides a centralized way to define and operationalize personas so IT can deliver more consistent support, improve standardization, and enable workflow automation across the employee lifecycle.

By implementing **Dell Persona Management** in conjunction with **Dell Premier** and **Lifecycle Hub** , organizations can significantly reduce total device lifecycle costs while improving employee productivity and IT efficiency. Persona-based configurations standardize hardware, software, and security requirements by employee role, ensuring users receive the right technology on day one and eliminating costly configuration errors and overprovisioning.

**Dell Premier** helps connect ServiceNow to Dell catalog, order submission, and order status processes so organizations can support more streamlined procurement and fulfillment experiences from within existing workflows. Dell Lifecycle Hub extends that value by improving asset visibility and enabling automated lifecycle workflows such as new requests, refresh, break/fix, returns, reclaim, and status updates. Together, these integrations help translate persona definitions into practical, end-to-end service experiences for employees and IT teams.

- Aligning devices, applications, and experiences by role/persona

- Centralizing persona control within ServiceNow

- Supporting Dell Premier integration for catalog access, order submission, and status visibility

- Supporting Dell Lifecycle Hub integration for asset visibility and automated lifecycle workflow orchestration

- Enabling process integration across ITSM and ITAM use cases, including onboarding, refresh, break/fix, returns, and reclaim workflows

- Identifying opportunities to optimize and standardize device and application environments

The outcome is a more scalable, persona-driven operating model that helps organizations improve end-user experience, reduce complexity, and create a stronger foundation for automation and lifecycle management in ServiceNow