SOM - Prime is the highest-tier AI subscription for sales and order management on the ServiceNow AI Platform. Extending SOM - Advanced, this offering unlocks Platform Prime features for enterprises that require the most advanced AI capabilities across their sales and order workflows. SOM - Prime includes everything in SOM - Advanced and adds access to Now Assist Platform Prime, enabling organizations to take full advantage of the latest platform-level AI innovations as they become available. 

- Full SOM - Advanced capabilities: Includes all AI agents and agentic workflows from SOM - Advanced.
- Platform Prime access: Unlock the latest Now Assist Platform Prime features for Sales and Order Management (SOM) workflows, such as the ability to create custom skills and agents, use MCP server, and more.