The Tenon Lead Management solution enables marketing teams to:

Better prioritize high-quality leads: Automated scoring evaluates leads based on predefined criteria (e.g., Email clicks, Email opens, SMS Opt-Ins) and custom sales actions which scores and ranks each lead record. This allows marketing and sales teams to focus on leads most likely to convert.

Scale: Automation handles thousands of leads without extra effort and enables growth without adding operational overhead.

Configure: Marketing and Sales event scores and ratings can be configured to your business needs. Choose between a standard rating model or rating your leads based on a Median Percentile calculation comparing a lead to the other leads in the system.

Automating lead scoring in ServiceNow helps marketers convert more leads, faster, with less effort, while giving sales teams better-qualified prospects and leadership clearer insight into pipeline quality.

- Automates the scoring of leads and lead ratings utilizing predefined marketing events for Email such as opens and clicks and SMS events such as Opt-Ins
- Configurable rating definitions and scoring thresholds
- Add custom sales events to automatically update the score of a lead
- Differentiate between Marketing and Sales Activity score updates
- Choose between a standard rating model or rating your leads based on a Median Percentile calculation comparing a leads to the other leads in the system