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Now Assist for Software Asset Management (SAM)

Now Assist for Software Asset Management (SAM)

by Service-now.com

Generative AI capabilities for Software Asset Management

0 installs 0 reviews v6.1.1 Scoped Application Free-ish (consumes 1 tables) 1 tables

Install Trend

First tracked: 2025-01-30 Latest: 2026-09-09 (0 installs)
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About

**Summary**

Managing software assets is more complex than ever—but it doesn’t have to be. Now Assist for Software Asset Management (SAM) helps organizations stay in control with the power of generative AI and AI Agents. From gaining real-time insights to automating repetitive work, it transforms how teams manage the software asset lifecycle. With intelligent automation and contextual guidance built into everyday workflows, staying compliant and optimizing software usage becomes second nature. 

 

**The Challenge**

Software Asset Managers face growing pressure to maintain compliance, manage increasingly complex licensing terms, and respond to frequent audits—all while tracking massive amounts of data across the organization. Manual processes make it difficult to keep up, and reactive efforts often lead to unnecessary costs and last-minute fire drills.  

 

**The Solution**

Now Assist for Software Asset Management brings clarity and confidence to the role of SAM. Generative AI synthesizes data and policy information into meaningful, easy-to-understand summaries, enabling faster decision-making and proactive compliance. At the same time, AI Agents automate routine tasks, orchestrate workflows, and help enforce governance at scale. The result: better visibility, reduced risk, and more time to focus on strategic priorities. 

Key Features

As of Q4-2025, Now Assist for Software Asset Management (SAM) is comprised of the following key features:

- Publisher compliance summarization
- Product compliance summarization
- Recommended actions
- Agentic workflow: Help manage software requests
- Software Entitlement Allocation AI agent
- Purchase Order Creation AI agent

- Agentic workflow: Create software reclamation rule
- Software reclamation rule creation AI agent

- Agentic workflow: Evaluate software removal candidate 
- Software removal candidate evaluation AI agent

- SaaS user resolution

Version History (18)
v10.4.0 2026-08-07 19:19:25
Starting with v10.4.0, Now Assist for Software Asset Management is now ServiceNow Otto for Software Asset Management.
v9.0.0 2026-07-09 17:17:38
Changed Now Assist for SAM no longer defaults to the Now LLM. It now selects from alternate third-party LLMs based on which model performs best fo...
v8.0.1 2026-06-16 17:04:54
New feature: Entitlement creation error handling - This feature uses AI to suggest resolutions when users upload the standard Excel import templat...
v7.0.0 2026-04-09 15:21:27
New features: Resolve SaaS connection errors - This feature enables diagnosing and resolving connection errors occurring in SaaS integrations with...
v6.1.1 2026-03-12 15:59:58
New features:  Automate user resolution with AI for SaaS license management to increase efficiency and accuracy in subscription management...
v5.3.3 2026-03-12 15:59:38
New: Microsoft 365 license assignment AI Agent: The M365 Software License Assignment Agent enables end-to-end automated license fulfillment for Mic...
v5.2.5 2026-02-20 00:48:40
We made few defect fixes in SAM workspace
v5.2.4 2025-12-11 13:47:35
New features:  Automate user resolution with AI for SaaS license management to increase efficiency and accuracy in subscription management...
v5.1.0 2025-10-16 15:08:04
Performance enhancements and bug fixes. 
v5.0.0 2025-09-10 12:12:38
New features: Accelerate software fulfillment as AI automates entitlement allocation and purchase order creation. Expand reclamation coverage as A...

+ 8 more versions

ID: d34af77543111210148ccb9098b8f256 · Published: Aug 2026 · Updated: Sep 09, 2026