**Qualtrics Experience Management** helps you make every interaction an experience that matters. By combining **ServiceNow** and **Qualtrics** you can increase customer loyalty, decrease churn, and deliver true personalized experiences at scale. Automate actions in Qualtrics based on ServiceNow events, such as updating customer profiles or triggering closed-loop follow-up to rescue unhappy customers, while maintaining control over who can access your ServiceNow instance.

Trigger Qualtrics workflows when a record is inserted or updated in a table.
Allow ServiceNow administrators to configure access on a per user per table basis.